Facebook shares soar as mobile ad revenue jumps. Teenagers, who needs em? Amid concern that users aged 13-19 are turning off Facebook (FB), the social networks Q4 profit surged to $523M from $64M a year earlier as mobile ad revenue jumped fourfold. Results easily beat expectations, with EPS $0.31 and overall sales jumping 63% to $2.58B. Theyve cracked the code on mobile, says analyst Arvind Bhatia. Within a little over a years time, mobile has taken over desktop, in terms of ad revenue. Facebook shares were +12.8% premarket following its results, which also boosted other Internet plays.
Posted on: Thu, 30 Jan 2014 15:26:20 +0000
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