FedGroup Itec sets benchmark for South African mountain biking. As it enters its third year, leading South African mountain bike team, FedGroup Itec will look to set the benchmark for the 2014. With continued commitment from key sponsors, the team is geared to defend old titles and snatch new ones while differentiating itself through innovative marketing. Coming off the 2013 track with a fantastic race to podium ratio, the team am has established itself as South Africas stage race champions. 2013 was a positive year and any negativity were overcome by the teams drive to be the best, says team owner and rider, Brandon Stewart. Even though we faced a few obstacles in the beginning of the year, our performance in events such as the Mzansi Tour, joBerg2c and sani2c gave us the firepower we needed to re-build our confidence and regain momentum. What supporters can expect in 2014 is innovative team marketing in the form of a refreshed team kit. Revealed at an exclusive launch last night, the colourful kit recognises the individuality of each of the riders. The inspiration behind the design was to differentiate FedGroup Itec from other teams and let the personalities of the riders come through while still representing what our key sponsors stand for, Stewart explains. The team will also saddle new bikes and have partnered with world renowned bike brand, Trek. Trek has signed a three year deal with team, which Stewart admits, provides an added stability. As for 2014 goals, the team will look to defend reigning titles and snatch a few new ones too. Targets include the Cape Epic, World Marathon Championships, SA Championships and the Mzansi Tour. The team will also switch dirt for tar as they return to the UCI sanctioned Mzansi Tour. We will definitely hit the tar as defending champions and will build a strong team to defend our title, he concludes. With fresh kit, new bikes and continued commitment from its sponsors, FedGroup Itec is no doubt geared to set the benchmark for the 2014 race season. Like the team Facebook page and tell us what you think about the new kit! For news from the track, follow the team on Twitter. /teamfedgroupitec @fedgroupitec
Posted on: Fri, 22 Nov 2013 10:20:35 +0000
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