Finally Apple inc. is in game by launching 5S & 5C Apple has generally been seen as a premium player in the smartphone market but now by releasing a more affordable version of its best-selling phone, the company is preparing to tread in unfamiliar territory. This is going to be a major step for Apple and a lot of things will be hanging in the balance. It is undoubtedly going to be a bold step for Apple to lock horns with other well established and well experienced players in this segment. It is highly likely that the iPhone 5C will replace the ageing iPhone 4S and might be priced similarly as well (or even below). This seems to be a boon for the budget conscious buyer and also for those aspiring to own an Apple product. The multiple colour options and lower price tag can also prove to be a USP to attract the younger generation (youth and college goers) of buyers.
Posted on: Wed, 11 Sep 2013 04:35:33 +0000