Five Things Obama’s Big Data Experts Warned Him About - May 1, 2014 _1/ “Data, once created, is in many cases effectively permanent … The technological trajectory, however, is clear: more and more data will be generated about individuals and will persist under the control of others. Ensuring that data is secure is a matter of the utmost importance.” _2/ “We will continually need to examine our laws and policy to keep pace with technology, and should consider how the protection of content data stored remotely, for instance with a cloud provider, should relate to the protection of content data stored in a home office or on a hard drive. This is true of emails, text messages, and other communications platforms, which over the past 30 years have become an important means of private personal correspondence, and are most often stored remotely.” _3/ “The ability to more precisely target advertisements is of enormous value to companies … However, private-sector uses of big data must ensure vulnerable classes are not unfairly targeted. The increasing use of algorithms to make eligibility decisions must be carefully monitored for potential discriminatory outcomes for disadvantaged groups, even absent discriminatory intent.” _4/ “Users, more often than not, do not understand the degree to which they are a commodity in each level of this marketplace … technologies to improve transparency and privacy choices online have been slow to develop, and for many reasons have not been used widely by consumers.” _5/ 5. Congress needs to enact new legislation. The report ends with six concrete policy proposals, two of which require action from Congress: updating the 1986 Electronic Communications Privacy Act and passing a new law to set hard rules on how companies should respond to data breaches, such as that which saw details of 40 million credit and debit cards stolen. technologyreview/view/527071/five-things-obamas-big-data-experts-warned-him-about/ Free download courtesy of SAP:: Data and Decision Making, Big data, artificial intelligence, and analytics software are changing forever how businesses decide what to do. technologyreview/businessreport/data-and-decision-making/free/
Posted on: Wed, 21 Jan 2015 06:12:04 +0000
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