Follow up to Social Media Influencer Stats I recently posted an article listing various stats that had to do with social media and word of mouth influence. Id like to do a couple more follow up articles here as I have some more stats I ld like to share. Consumer reviews are significantly more trusted — nearly 12 times more – than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010) Obviously you arent going to trust a manufacturer or retailer when they tell you that their product is really good. That means nothing to a consumer. You are obviously trying to sell your product. The only information they might trust and that would factor into a purchase decision is the relative numbers like disk speed or amount of storage. So what you need to do is leverage influencers, like I said before. You need to get them to make reviews. Then you are combining to very powerful forces into one. In a study conducted by social networking site myYearbook, 81 percent of respondents said theyd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010) I myself have been a part of this statistic. I very recently made a purchase decision based on a friends advice. A friends advice that I asked for over facebook. It was $ 130 decision, too, and I found it to be well worth it. I almost always go to my friends for buying advice, and my friends are almost always online. So 1 + 1 = .... 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009) Yes, even though Im slightly ashamed to admit it, Im part of this statistic too, specifically the latter half. I made a large purchase decision on a digital camcorder based on the reviews I found on the website, and of course the comparison to other products. Its important that retailers have reviews on their website because it can be majorly influential in a purchase decision. Want to know more about b2b influencers, influence marketing, and word of mouth influence? Hit me up at EricB2204@gmail
Posted on: Sun, 10 Nov 2013 17:33:22 +0000
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