Following our earlier post recommending that you DONT put your rabbit in a trancing position (laid on their back) as featured in the McVities Christmas advert, McVities have released the following statement via The Rabbit Welfare Association and Fund. “We can confirm that no animals were harmed in the making of the McVitie’s Victoria Christmas ad. We had a professional vet and handlers on set overseeing all the filming to ensure the welfare of the animals was our top priority. The professionals on set have confirmed that in their opinion the rabbit filmed was absolutely not in a state of tonic immobility or “trancing”; the camera angles used in the filming are clearly misleading. However, we understand that the ad could mislead people into thinking that putting a rabbit on its back is recommended, when this is not the case. We have therefore taken the decision to remove this scene in the ad as soon as we can. We’d like to thank anyonewho raised this issue with us and would like to remind the public that they should follow professional advice as to how to best handle animals in specific circumstances including from The Rabbit Welfare Association and Fund – rabbitwelfare.co.uk.“
Posted on: Fri, 05 Dec 2014 14:30:11 +0000
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