For Fender, this is the second major acoustic-guitar brand with which it has parted ways in the past year. The company first sold its Guild brand to Cordoba last year. In addition, Fender recently announced it was ending its European distribution relationship with Japanese maker Takamine, calling into question the future of that brand as well. As for Drum Workshop, the bulk of their acquired Fender product lines revolve around percussion, while the inclusion of Ovation in the sale seems to be of secondary importance--at least for the time being. Initial reports indicate that DW will be keeping the Ovation brand alive. Scott Donnell, VP of marketing at Drum Workshop, calls it a fluid situation. Were excited about the future of Ovation and what we can do with that brand, he says. He adds that, based on preliminary discussions, there is a distinct possibility that Ovation will be re-opening a U.S.-based production facility. Although DW will not be showing the Ovation brand at the 2015 NAMM show, they hope to have a presence for next years event. acousticguitar/News/Ovation-Brand-Sold-to-Drum-Workshop#sthash.h7KHpoly.dpuf
Posted on: Thu, 08 Jan 2015 20:52:29 +0000
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