“For TCEB’s operation over the next two years towards the development of MICE operators to embrace the AEC, the Bureau will implement offensive approach to tap small and medium-sized MICE operators. TCEB will implant the fundamental knowledge on offensive and defensive tactics of MICE industry in each business, economic cooperation between Thailand and main trading partners, investment potentials of MICE industry in each country, organization restructure strategies, as well as the rules and regulations of investment in the MICE industry. In the initial stage, the operation will cover four targeted markets under the government’s Economic Investment and International Trade Plan when entering the AEC. These countries are Laos, Myanmar, Vietnam and Indonesia. Thai MICE operators will have opportunities to develop knowledge and understanding about the investment planning to help support the growth of Thai MICE industry when AEC officially arrives. TCEB anticipates that participants of the training course will comprise of MICE operators from hotels, conventions and exhibitions, exhibition organizers and booth construction contractors. The training course will greatly benefit MICE operators to equip them with knowledge that will help them effectively benefit from the ASEAN Economic Community.” he concluded.
Posted on: Fri, 14 Jun 2013 17:07:17 +0000