For the eighth consecutive year the Dallas Cowboys, worth $3.2 billion, are the league’s most valuable team. The only sports team worth more is Real Madrid, valued at $3.4 billion, while another Spanish soccer team, Barcelona, is tied with the Cowboys. Despite making only three postseason appearances over past decade, the Cowboys posted the NFL’s highest revenue ($560 million) and operating income ($246 million) in 2013. The Cowboys are a marketing juggernaut that is launching two new deals this season that will align the blue star with global luxury watch and cruise line brands, two categories NFL teams have previously ignored or have been unable to tap. The Cowboys’ deals with Hublot and Carnival will pay the team in the low seven figures combined annually over five years.
Posted on: Mon, 25 Aug 2014 23:00:59 +0000
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