For those of us running conversion tracking & going crazy over the - TopicsExpress

For those of us running conversion tracking & going crazy over the gap between mobile web visitors and mobile app users, fear no more! Google is testing a new way of targeting tablet and smartphone users that follows what people do on the mobile web and in mobile apps respectively. Until now, advertisers have usually been forced to treat individual mobile users as two unconnected people, depending on whether they are using a mobile browser or apps. Advertising Age That means higher accuracy in conversion tracking and even more insights into consumers habits. This would be extremely helpful for live event organizers in particular. #advertising #conversion #retargeting #socialmedia #tracking #mobileadvertising

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