Forming Your Ideas into a Marketable Cover Cover design is crucial. Though we have been told since childhood not to judge a book by its cover, your cover forms the reader’s first impression of the book’s content and your writing style. A successful front cover attracts a browser’s attention, while back cover content assures the reader a book is worth investing time and money in the literary journey. Your cover design is the front line of advertising for your book, a key marketing tool to sell your product. Think of your front cover as a movie poster and the back cover as the 30-second preview. Your front cover should attract attention and leave your viewers wanting more. The back cover content should compel your audience to invest in the experience your book has to offer. In the same way you have written your story for a specific audience, create your cover so that your target audience will immediately identify with the work. What images or designs would attract the kind of people who would enjoy your story? A book detailing a bicycle journey across the country might attract readers with an image of a road through wide-open rugged landscape. A book about the latest trends in market investing could attract readers with a sleek design around endorsements and testimonials. If you are planning a wide marketing and promotional campaign for your book, your cover image will be the crux of all your marketing materials. The image will be incorporated into bookmarks, posters and postcards as a central design element - just one more reason why your cover should receive significant thought and resources. If you’re searching for cover ideas, start by spending some time relaxing in a bookstore. Notice how customers interact with books. Which positions, displays and colors tend to attract specific demographics? Look at other books in your genre that target similar demographics or sell at a similar price. What makes one cover stand out more than another? What type of cover attracts browsers to pick up a book and read the back cover?
Posted on: Sat, 15 Mar 2014 11:59:46 +0000
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