Four Key Elements for Branding DMC Services: A full service DMC offers group leisure activities in the destination, including group tours, ground transportation, and special event productions. Destination Management Companies are an incredible resource to the trip planner as clients, saving him/her time, money and stress. In order to start a new DMC service, you need to have the following four key elements: A) Ensure that you have unique and/or signature tours to offer Seeking niche markets and building a solid client base are essential to surviving in the travel and tourism industry. B) The DMC must have the ability to provide the best options and prices You need to understand the mindset of your current and future customers so you can increase your business opportunities. Your tour programs must… •Grab the potential client’s attention. •Motivate them to make contact with your office. •And leave you with a profit for your efforts. C) Values are what they are looking for This is where you, the DMC, can provide a discernible difference. By properly qualifying your customers up front, you can recommend relevant offerings and also provide cost-saving strategies. Moving a date, changing the location of a room/cabin, and being open to flight options all can save money. D) You must have substantive product knowledge You need to have substantive knowledge about your destination and related business information in order to become a DMC.
Posted on: Mon, 16 Sep 2013 08:28:13 +0000
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