From Himmatwala To Chennai Express – 2013′s Changing Box Office Trends 2012 saw action films faring a better than romance films. Rowdy Rathore, Dabangg 2and Ek Tha Tigerwhich the year’s two most iconic action films earned131 crores,158.50 croresand198 croresrespectively. To beginwith, one of the biggets failure this year was SajidKhan’s masala action flick Himmatwala. While Khanhad claimed that the filmwill easily reach the 100 crore club, it managed a sparse lifetime earning of45 crores. Followed by Shootout At Wadalathat the critics claimed was John Abraham’s most intriguing performance till date, the film though a hit earned62 crores, but lacked the bombasticquality of a superhit which was expected of it.The year began with Abbas Mustan’s Race 2which raked up a lifetimecollections of102 croresbut still managed to be just a mildly above average film at the box office. Contrary to these figures,the films from romance genre is doing really wellat the box office way beyond the expectations pined on them. The success statements of romantic films began with Aashiqui 2which was made on a budget of 12 crores and made a lifetime earning of82 croresthat has a profit percentage of 583%. Thesuccess ofAashiqui 2andthe romance formula as the trendsetter this year was re-established with Yeh Jawaani Hai Deewanithat has emerged as the year’s biggest grosser so far. The film after four weeks of its release is still earning at the domestic box office. Currently the film’s total collections rest at186.90crores. Working off on a novel love formula that Bollywood has been using sinceDDLJtimes and even before that,YJHDrecreated the typical Bollywood love potion and packed it with delectable music, which worked! Even Anand L Rai’s Raanjhanaathat wasn’t adesirable watch in the beginning for the audiences initially came across as an endearing feat. Within a week of itsrelease, the film has already earned an above average revenue from the domestic box office. The film’s total collections have accumulated to34 croresso far. There is a stark change inthe box office trends this year. While the Bollywood palate appreciated action thrillers till last year, this year has been a love treat so far! Going by thewide array of films gearing up for release, it is hard to predict which will perform better than the other. Keeping in mind the genre preference, markethas the best impetus for Vikramaditya Motwane’s Looteraand Prabhudeva’s Ramaiya Vastavaiya.Lootera’sold world romance juxtaposed withRamaiyaVastavaiya‘s contemporary love story,going by the air this year, these films have a better shot performing great at the box office as compared to films like Policegiri. However, these trends can be expected to change with the release of Rohit Shetty directorial Chennai Express. Presence of ShahRukh Khan in the lead role will also see the changing dynamics of hisprototype image as the lover boy of Bollywood. Rohit Shetty’s work on his image will render some versatility to SRK who has been branded inthe Superstar moulds. There is a high chance that the romance formula that has been working its way in Bollywood will see a change withChennai Express. The success ofChennai Expressis crucial as it prepares the audiences for the films of similar tastes that will release later in August. Akshay Kumar’s Once Upon A Time In Mumbaai Dobaaraand Ajay Devgn’s Satyagrahadepend heavily onChennai Expressto prepare the market for non romance, hard-hitting, dramatic-action films. #FAHAD
Posted on: Sat, 29 Jun 2013 07:30:11 +0000
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