From Preaching Today: ... if thousands of people can offer their honest and heartfelt customer reviews, why are so many Christians reluctant to simply tell their story of how Jesus has impacted their life? Buying on Amazon Based on Customer Reviews I had just purchased a nice pair of new hiking boots and I wanted to buy some buy some durable socks to accompany the boots. So I did what any sane person would do—I started shopping on Amazon. But I didnt just look at the companys product description. I carefully read the customer reviews. A particular brand and style caught my eye—a three-pack of Carhartt brand work socks. Heres how the company described the socks: Our cotton crew work socks give you the extra cushioning and toughness you need to work hard all day long … Premium cotton provides soft comfort and the full reinforcement means the sock will hold up wear after wear. But the numerous five-star customer reviews were even better. Wayne from Oklahoma writes, [These socks] are good looking. They wear like iron … They have ample padding in the heel. It will surprise me if I buy another brand … D.D. from Dallas proclaims, I cant believe how comfortable these socks are. I can wear them all day, and they are still comfortable. They are perfect for me … Highly recommended!!!! These people certainly werent ashamed to share their stories. Essentially, customer reviews are what we used to call testimonials. In other words, they are personal stories about how the product impacted a customers life. Some experts claim that up to 85 percent of shoppers trust customer reviews. Of course Jesus is not a product for sale. But if thousands of people can offer their honest and heartfelt customer reviews, why are so many Christians reluctant to simply tell their story of how Jesus has impacted their life? Matt Woodley, Editor, PreachingToday
Posted on: Tue, 29 Apr 2014 00:00:00 +0000
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