From my page Carte Blanche Ltd --- you can like it here. Mary - TopicsExpress



          

From my page Carte Blanche Ltd --- you can like it here. Mary J Blige has managed to maintain relevancy not just because she is obviously talented but because she remained authentic while growing in a digital space. She has indeed made some mistakes, i.e. that dreadful KFC commercial however her mistakes both personally and professionally have not defined her, they have contributed to her music and growth process. Fast forward to 2014 and what is key to the success of any musician is creating short digital content initially so that your fans can touch you and feel the process, then listen to the music, whereas in 1994, the music lead the process. Mary J Blige is a great raw case study in brand growth, relevancy, and equity. Kudos to her and her team! #MaryJBlige #LondonSessions
Posted on: Tue, 11 Nov 2014 18:27:25 +0000

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