From the Bloomberg article about Marvel: Iger had a clear strategy - TopicsExpress



          

From the Bloomberg article about Marvel: Iger had a clear strategy for Disney. He believed the company needed more enduring characters like Mickey Mouse and Sleeping Beauty that could be turned into movies, TV shows, theme park rides, and cruise ship attractions. A movie might make money on its own, but it was in a way an advertisement for everything else. What is the theme park ride from your screenplay? You may not be wondering that, but *they* are.
Posted on: Tue, 08 Apr 2014 05:47:23 +0000

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