From the words of Michael Neely The word that most artists seem to be afraid of. rap-rehab Budget – This is a word that most artists seem to be afraid of. The word ‘budget’ does not necessarily mean thousands of dollars (although eventually that’s what it takes) it is simply how much money you have put aside specifically for your music or for a certain project that you are working on. You know the saying – ‘It takes money to make money’. The reason why most artists want to get signed is because labels have the money to invest. Record Labels spend 6 figures and up launching new artists. Now, no one expects an indie artist to be able to pay that much money for promotion, but spending a few hundred to a few thousand dollars is the minimal amount you should be spending if you are serious about your career. You might not have the money for huge marketing campaigns like labels do, but it does pay to invest in certain things like email blasts (depending on who it’s from), major magazine placements, promotional packages from marketing companies and websites – then let’s not forget that it costs money to post your music on iTunes, Amazon, etc – and before you can do all of this, you will be spending money on production, studio time, photo and video shoots etc. There’s a lot of money needed in order to really prosper from being an indie artist, but in order for others to invest in you, you must be willing to invest in yourself. Think of it this way, even if you do get a record deal, you STILL have to pay for promotion (but that’s a whole other blog in itself). Just remember, take your time. None of this is impossible; you just have to plan it out properly.
Posted on: Mon, 13 Oct 2014 22:31:01 +0000