Funny math problem that will really make you look at your internet marketing business... In most IM businesses the single greatest factor that effects long term income is the amount of leads you have on your list/customer base. (Of course your relationship with those leads is almost just as important, but lets keep it simple) I personally average about $40 a year per lead on my list averaging a little over 2.4 million a year at the moment (not tooting my horn and that is chump money compared to some of my mentors, just pay attention to the math though) Now, look if I want to hit 10 million a year the simplest of simplest ways to do this its generate and obtain 5x more leads than I have now. Pretty darn simple. If you have 5x more targeted leads your promotions do 5x more, your softwares do 5x more, everything in theory does 5x more. Now an average lead cost me about $3-$4 bucks to obtain. So look, if I want to hit my income goal what is the fastest possible way to get there? Simply spending $800,000 to generate 200k more leads. DUH Now heres the kicker Heres what happens if I keep my income like most marketers do Monthly Net : 200k to myself - 80k in taxes = 120k income and income remains the same NOW Heres what happens if I invest in my business Net : 200 - 180k to ads = 20k - 6k in taxes = 14k in income, 45000 leads, and a 1.8 million dollar increase in annual income Thats an increase in yearly income of close to 2 million every month! Not only that instead of half your income going to the IRS, its going into growing your income. Apply the same thing to your business if you are doing well. It was a pretty big AH HA moment for me. If you keep your money it goes to taxes (please dont start with any tax debates here) and your income remains the same. However if you keep enough to keep a reasonable lifestyle going (14k MORE than covers everything) and reinvest it back in the factors that drastically increase your income you pay almost nothing in taxes and your income explodes! Find out exactly how much your leads are worth to your business, then blow up your business. Of course TEST and analyze the stats to the extreme before you do this. Find your businesses pressure points and then take a jack hammer to them. I took in 2k leads yesterday and am parred to take in addition 12k this week. Do the math on how much annual income I kept out of Obama care and how much I added to my income.
Posted on: Mon, 04 Aug 2014 15:47:50 +0000