GELATISSIMO-INTERGASTRA Stuttgart, Germany, 1-5 February 2014 1,300 exhibitors - 90,000 visitors It’s strange to be back in Stuttgart, where, two years ago, puntoItaly’s international adventures started with its first trade fair abroad, when the magazine started actively promoting Italian excellence in a concrete and effective manner. Once again we’re introducing ourselves to the German public, but now with a better understanding. No longer do we act simply as enthusiastic pioneers, but this time we are certain that we are offering interesting information about Italian products to a competent, professional public. We are here with issue number five of our magazine and the experience gained from some ten exhibitions and almost 100,000 kilometers traveled around the planet. Stuttgart seems to understand this, and I realize it as soon as I leave the airport, finding spring temperatures instead of the Siberian cold of the previous edition. The Stuttgart fair is very well organized, with its pavilions positioned just a few meters from the airport runways, the ever evident German efficiency, punctuality and precision in every detail, cleanliness throughout the exhibition, and an almost Latin neighborliness that makes me feel at home. Located within the Intergasta trade fair, the Gelatissimo pavilion is an Italian domain and this helps increase the pleasant sense of familiarity, seasoned by the feeling of belonging to a legion of conquerors of the palate, which in this place is recognized by all the visitors with sincere enthusiasm. Intergastra is a point of reference for the German market, but at the same time it catches the attention of a public that is increasingly international, as witnessed by the presence of foreign visitors coming from 44 different countries. Its undisputed appeal is confirmed by the statistic that 82% of visitors interviewed intend to return for the next edition. We certainly won’t miss it!
Posted on: Wed, 09 Jul 2014 10:57:09 +0000
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