GEN WOW AWARDS: Top 10 3D Projection Experiences 2014 (Video) 3D projection mapping is the medium with the least exciting name and the most exciting impact. Also known as spatial augmented reality (a much better, but equally esoteric name), projection mapping is indeed technology that makes physical objects come to life - sometimes for art, often for brand advertising, and usually to blockbuster effect. Indeed, when done well, 3D projection mapping can be mind-blowing. No special glasses, gadgets or screens required for consumers to enjoy it. And in 2014, brands and innovators started finding all-new uses for 3D projection across a wide array of categories. With that, heres a break down of our Top 10 favorite implementations from the year that was. SOUTHWEST AIRLINES: BRAND RELAUNCH EVENT You have to love this massive, indoor 3D projection experience for Southwest Airlines back in September (below). Were actually working on a very cool 3D projection project with Go2 Productions, the company behind this installation, right now. And even though Ive enjoyed a little bit of a behind the scenes look at the technology, I still get excited when I see these efforts writ large - and the impact it has on the audience. Check out the rest of this years winners at genwow (dot) com!
Posted on: Wed, 31 Dec 2014 04:08:49 +0000
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