GIRLS FROM GIRL SCOUTS OF THE CHESAPEAKE BAY TAKE THE GIRL SCOUT COOKIE PROGRAM DIGITAL Game-Changing Enhancement to Cookie Program Makes Its National Debut Girl Scouts of the Chesapeake Bay today announced that for the first time in its history, girls from local troops will be able to sell Girl Scout Cookies to customers through a brand new national Digital Cookie platform. The revolutionary addition to the Girl Scout Cookie Program will enhance and expand the program’s ability to teach girls new skills for business and life. The groundbreaking platform will expand the iconic cookie program by adding a digital layer that broadens and strengthens the essential 5 Skills girls learn in the traditional cookie program, including goal setting, decision making, money management, people skills, and business ethics. The future of the Girl Scout Cookie Program, Digital Cookie will introduce vital 21st century lessons about online marketing, application use, and e-commerce to more than 1 million excited Girl Scouts. Digital Cookie follows Girl Scouts’ classic “hands on” approach to teaching girls new skills. Through the platform, local Girl Scouts will maintain their own protected, personalized websites to market their cookie business to local consumers, accept orders via credit card, and activate cookie shipments directly to customers. This means consumers who know Girl Scouts participating in Digital Cookie will receive e-marketing materials from them this season with invitations to visit their cookie websites and make purchases. The platform places an emphasis on the safety of girls and customers alike and offers an online experience that allows girls to learn about digital money management using dashboards to track their sales and goals. Overall, the new platform teaches modern skills while aligning with the interests of today’s girls. More than two-thirds of the female CEOs on the Fortune 500 list learned basic business acumen by selling Girl Scout Cookies, and are part of the more than 59 million living Girl Scout alumnae today. Yet only 21 percent of chief information officers at Fortune 100 companies are women, and an even smaller number are CEOs of firms engaged in science, engineering, technology, or mathematics, known as the STEM fields. Digital Cookie tailors the traditional Girl Scout Cookie Program to fit the modern world, helping give more girls an important foundation in technology. It also gives customers a new way to help girls learn 21st century skills that dovetail with traditional door-to-door and booth sales to combine customer relationship and interpersonal skills with e-commerce training. ”Girl Scout Cookies have always been about so much more than a delicious treat—they’re about helping girls learn important business lessons,” said Anna Maria Chávez, CEO of Girl Scouts of the USA. “This year, when you’re buying your Thin Mints and Samoas online, you can feel good that you’re helping girls learn the 5 Skills the cookie program has always instilled in a 21st century way, turning today’s girls into tomorrow’s business and tech leaders.” As with the traditional cookie program, the net revenue earned from the cookie sale will remain with the Girl Scout council that sponsors the sale. Girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities. Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delightful treat—they are also making an important investment in their communities. Today’s launch of Digital Cookie represents an initial phase of a program that will progress over time. Future versions of Digital Cookie will create better user experiences for girls and customers alike and a more robust customer interface. A majority of the 112 Girl Scout councils nationwide are participating in Digital Cookie in the 2014–2015 cookie season, with additional councils expected to be on board by the end of 2015, using an updated version 2.0. Girl Scouts of the Chesapeake Bay will begin using the platform at the start of its cookie-selling season on January 10. Visit girlscouts.org/digitalcookie to see if Digital Cookie is available in your market. For information about Girl Scouts of the Chesapeake Bay’s 2014–2015 cookie season, visit gscb.org. A leading advocate for and expert on girls, Girl Scouts of the Chesapeake Bay builds girls of courage, confidence and character by providing personal leadership development and programs that teach skills for the real world. To learn more about Girl Scouts of the Chesapeake Bay, visit GSCB.org or call 410-742-5107 or 1-800-374-9811.
Posted on: Tue, 02 Dec 2014 15:00:00 +0000
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