Gender bias in job postings The authors hypothesize that to women, masculine-themed words alerts them to the possibility that they will not fit or do not belong. To test this hypothesis, the researchers used 96 randomly selected job seekers to read different job descriptions, each constructed with masculine-themed words or feminine-themed words. For example, the masculinity worded advertisement for a registered nurse stated “We are determined to deliver superior medical treatment tailored to each individual patient,” whereas the femininely worded advertisement for the same registered nurse position stated, “We are committed to providing top quality health care that is sympathetic to the needs of our patients.” After reading each job description, the job seekers rated each on job appeal and sense of belongingness. Example of feminine and masculine-themed words used in an engineering job description: Engineer Company Description: Feminine: We are a community of engineers who have effective relationships with many satisfied clients. We are committed to understanding the engineer sector intimately. Masculine: We are a dominant engineering firm that boasts many leading clients. We are determined to stand apart from the competition. Engineer Qualifications: Feminine: Proficient oral and written communications skills. Collaborates well in a team environment. Sensitive to clients’ needs, can develop warm client relationships. Masculine: Strong communication and influencing skills. Ability to perform individually in a competitive environment. Superior ability to satisfy customers and manage company’s association with them. Engineer Responsibilities: Feminine: Provide general support to project team in a manner complimentary to the company. Help clients with construction activities. Masculine: Direct project groups to manage project progress and ensure accurate task control. Determine compliance with client’s objectives. Not surprisingly, the results showed that women found that jobs with masculinity worded job descriptions less appealing, compared with the same types of jobs which used feminine wording across all job types — whether they were male or female dominated occupations — even though these gender words composed a small fraction of the total words in the job advertisement.
Posted on: Sun, 10 Nov 2013 16:32:45 +0000
Trending Topics
Recently Viewed Topics
© 2015