George Orwell Wrote One of the Most Incensed Takedowns of American Fashion Magazines One striking thing when one looks at these pictures is the overbred, exhausted, even decadent style of beauty that now seems to be striven after. Nearly all of these women are immensely elongated. A thin-boned, ancient-Egyptian type of face seems to predominate: narrow hips are general, and slender, non-prehensile hands like those of a lizard are quite universal. Evidently it is a real physical type, for it occurs as much in the photographs as in the drawings. Another striking thing is the prose style of the advertisements, an extraordinary mixture of sheer lushness with clipped and sometimes very expensive technical jargon. Words like suave-mannered, custom-finished, contour-conforming, mitt-back, inner-sole, backdip, midriff, swoosh, swash, curvaceous, slenderize and pet-smooth are flung about with evident full expectation that the reader will understand them at a glance.
Posted on: Sat, 20 Sep 2014 08:58:42 +0000
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