Good data and analysis on making videos viral: ...GoPro does a great job in getting people to share their videos by eliciting strong psychological responses of exhilaration, knowledge, awe and warmth. Viewers feel these reactions with intensity – which drives sharing activity. We are moved to share because the video triggers the following social motivations: shared emotional experience (we share so our with our friends and family can have a similar reaction), shared passion (we think fellow animal lovers, people who love lions and African wildlife, and animal conservationists will enjoy this video), social good (this is where the PSA angle comes in handy to drive sharing – people love to share to promote a cause) and for social utility (viewers will send to people in the market for an adventure camera)... And more....
Posted on: Wed, 19 Mar 2014 17:21:35 +0000
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