Google Adds Ability to Undo Changes in AdWords Google has finally added a long requested feature to Google AdWords in the form of a simple Undo button. This essentially provides advertisers with a backup of all the things they are changing within their account. Once the button is clicked, it will revert to the campaign as it was then. Heather Cooan from Clix Marketing was the first to spot the change live in an account. This tool will make it much easier for advertisers to test things with their campaign, and if they discover is has a lower CTR or CPA, with a single click of the button they can revert it back to its previous state. Previously, advertisers could only undo by hand, or by using a backup taken from before the changes were made. Read More: searchenginewatch/article/2309488/Google-Adds-Ability-to-Undo-Changes-in-AdWords
Posted on: Mon, 02 Dec 2013 04:35:18 +0000
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