Google Ads is adding extensions to more effectively point readers to your website, but which will eliminate your second line of ad copy on mobile devices. That means your first line of ad copy needs to work harder. It means shorter, more active, even more creative copy. Increasingly, the purveyor of the message is taking over the ad space. So how do you set yourself apart from your competition? How do you make your appeal to the consumer stand out? What is your consumer looking for? Why should they come to you instead of your competitor? How do you reach out to them on the fly or in the comfort of their home? How do you fit all that into a shorter space? Thats the conundrum a writer can help you figure out.
Posted on: Thu, 11 Sep 2014 12:13:14 +0000
Trending Topics
Recently Viewed Topics
© 2015