Google Hummingbird secretly supercharged search a month ago Google quietly switched on a new search algorithm, Hummingbird, a month ago the company has revealed, impacting an estimated 90-percent of searches by improving how the engine handles complex queries. Revealed at an event earlier today, held at the house Sergey Brin and Larry Page first used while setting up Google almost fifteen years ago, Hummingbird consists of new technology that can better understand natural language and compound questions, particularly of use when handling. Technical details around Google Hummingbird are still in short supply, with the company deflecting specific questions for the moment. Instead, it’s focusing on how the new algorithms can parse complex questions in their entirety, TechCrunch reports; that’s as opposed to the older style of analysis, which would examine each individual word separately. The upshot, Google says, is a greater understanding of context rather than just content. That’s something the Knowledge Graph engine Google first launched last year can handle, pulling out answers on the same theme, or comparing different results such as today’s newly added comparison cards.
Posted on: Fri, 27 Sep 2013 17:50:30 +0000
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