Google always finds a way to keep us on our toes and to tweak on their search algorithms and this past week proved no different. Last week Google rolled out a new series of changes nicknamed Pigeon, that affect Google Maps search results as well as Google Web search results, and that have had a significant impact on local search results. Googles stated purpose for the algorithm change was to produce more relevant, useful and accurate information on local search. The changes primarily impact local search results rankings in part by improving their accuracy for both distance and location ranking parameters. While the jury is still out on the overall impact that the new updates will have, it is certain that some businesses will see shifts upwards or downwards in their search rankings, with varying degrees of change seen in different industries. Certain industries have also seen the Google Local 7-pack (the list of 7 results that list the businesses name, address, phone number and map) shrink to a 3-pack, or disappear entirely from search results. If you have noticed a change in your business listing for organic search queries, the very best way to combat this and to improve your ranking is to engage in content marketing and use the Blog tool that is embedded in your Denver Website Designs website. Adding new and useful information to your website and social media outlets through the blog tool will help with your SEO reach and build your relevancy with Google. With the Pigeon algorithm changes and the resulting shake-up in search results, it is more important than ever to follow the Denver Website Designs prescription – Blog! If you are a current client who needs a refresher on how to use the blog tool, or a potential client looking to improve your local, organic search status, call (303)498.9000 – we are here to help. dlvr.it/6S67ck
Posted on: Mon, 28 Jul 2014 19:49:18 +0000
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