Google backs Magic Leap, a mysterious augmented reality startup Google has just thrown its weight behind an augmented reality startup shrouded in mystery. Along with Qualcomm and film production Legendary Entertainment (among many other companies), Mountain View has funded Magic Leap to the tune of $542 million. According to The New York Times, that puts the startups value at a whopping $2 billion, even though we still dont know much about the product its developing. Heres what we do know about Magic Leap, though: its not making a chunky headset like the now Facebook-owned Oculus Rift, and while company CEO Rony Abovitz wouldnt tell TechCrunch specifics, he said his team is working on a lightweight wearable solution, presumably powered by a mobile device. He also told the publication that Magic Leaps technology goes well beyond virtual or augmented reality and can superimpose objects that truly look real onto the world, using something called dynamic digitized lightfield signal. Legendary Pictures CEO Thomas Tull (who has already spent time with the product) even described the startups technology as so badass to Fast Company, adding that it is a marker of the future. Magic Leap will use the money from the latest funding round to accelerate development, in order to launch its product (which might be available to consumers almost as soon as its revealed, TechCruch said) in the near future. Filed under: Misc, Google Comments Via: The New York Times, TechCrunch Source: Magic Leap ift.tt/1Dyzwsb
Posted on: Wed, 22 Oct 2014 02:35:28 +0000
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