Grace Note for January 26, Years ago, when the Betty Crocker Company first began selling their cake mixes, they offered a product which only needed water. All you had to do was add water to the mix, which came in the box, and you would get a perfect, delicious cake every time. It bombed. No one bought it and the company couldn’t understand why, so they commissioned a study which brought back a surprising answer. It seemed that people weren’t buying the cake mix because it was too easy. They didn’t want to be totally excluded from the work of preparing a cake; they wanted to feel that they were contributing something to it. So, Betty Crocker changed the formula and required the customer to add an egg in addition to water. Immediately, the new cake mix was a huge success. Unfortunately, many people make the same mistake when it comes to packaging or presenting the Christian faith. They try to make the call of Jesus Christ as easy as possible because they’re afraid people won’t buy it if it seems too hard. But Jesus called people then and now to “take up your cross and follow me.” This is not easy, but living life without Christ is always too hard.
Posted on: Mon, 26 Jan 2015 14:31:42 +0000
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