Great Marketing Contests! There is no free lunch . . . unless you dropped your business card in one of those fishbowls on one of your frequent restaurant visits. Why are restaurants and other small businesses so inclined to always give away a free lunch or product and push to get those business cards? The answer is that they are guerrilla marketers using their imagination and energy to collect your name at no cost. The purpose of that fishbowl is to accumulate names that will be marketed to later on. This little contest for a free lunch or product is nothing more than a lead generator. Because the winners will surely brag and talk about how great the restaurant or small business is because they won a free something, word-of-mouth advertising and referrals are possible. The primary purpose of the contest is to gather entrants. The cost for you to get these names is the cost of what the contest winner receives. This price for a targeted, permission-based list is a small investment compared to the potential return. Thats the way all marketing should be. Contests work at trade show booths: Stop by our booth today and enter to win a free Palm Pilot or PDA. All entrants are now permission-based prospects that will be marketed to after the contest. Another benefit of contests is that they can generate PR. EDS HINT. Have more than one winner. The more prospects that can spread the word about how you delight customers, the more potential business you will gain. Sometimes restaurants do this if they spot a key card in their fishbowl of entries. You should, too, if you see hot prospects swimming in your fishbowl!
Posted on: Tue, 06 Jan 2015 14:28:17 +0000
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