Great article from the guys at Paidtoexist! Although logically the more fans, email subscribers etc that you have, the more chance that your ideal customer is going have of seeing your messages and ultimately buying from you, but in reality it is not about these numbers (or at least thats not the main concern). Engagement is the critical success factor across all social platforms, including email! How many people are commenting on your posts, responding to your emails etc; thats the metric that matters! ~ Alan
Posted on: Tue, 07 Oct 2014 07:00:01 +0000
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