Great article on the importance of the marketing media mix from the Reinvent Firm. For small business owners, particularly sole traders, we need to be our own ambassador/voice of the business. Think of how Richard Branson is the voice and ambassador for his business, Virgin. You are your brand. If you have staff, they become the voice and marketers of your brand as well through their interaction in and with your business, along with your physical business. Your brand is more than your name and logo. Natalie, from Defined Image, mentioned in this article, is a great example of successful social media marketing can build your small business and your brand, letting the world know you exist. As a stylist in Adelaide, she has built a client base that now extends internationally, including New York!
Posted on: Mon, 22 Jul 2013 08:04:16 +0000