Great insights for nascent mobile money markets from the MM4P/MicroSave Agent Network survey of Malawi! Building on The Helix’s Agent Network Accelerator survey (see mt.helix-institute/data-and-insights) approach this research examined 1. Agent Recruitment; 2. Agent Training; 3. Agent Support; 4. Liquidity Management and 5. Branding/Marketing in Malawi’s nascent market. Perhaps unsurprisingly, “Most agents find liquidity management the most difficult aspect of their work, as well as the greatest disincentive. #agentnetwork #agentbanking #Malawi #mobilemoney
Posted on: Fri, 04 Jul 2014 04:40:34 +0000
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