Greetings Destroyers When a multi-million dollar company that manufactures predominantly young women’s cosmetics releases a new advertisement featuring the slogan “Girls Can” - and loads it with famous and successful women like Ellen DeGeneres, Pink, Queen Latifah - are they doing it to empower girls, or because they want to sell more makeup to those who feel they need to “put a better face on”? The ad’s certainly feel-good, and it’s bright and engaging enough, with a chorus of “Girls Can’t” morphing into “Girls Can” accompanied by the various spokeswomen’s stories of their own personal successes despite their critics. As HuffPost says, ‘We hope the spin catches on and look forward to Maybellines Maybe shes born with it, maybe its hundreds of years of socio-cultural conditioning and LOreals Because no societal factor should make you feel not worth it. huffingtonpost/2014/02/24/girls-can-covergirl_n_4847852.html Destroyers, is CoverGirl’s ad cynical or empowering? Opportunistic or timely? If it doesn’t spread the right message, what should it be saying? Is it even possible for a cosmetic manufacturer to tell girls that they can “do anything” without coming off as exploitative?
Posted on: Sun, 16 Mar 2014 00:00:00 +0000
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