Growing global tourism: setting the agenda Read more: eturbonews/37690/growing-global-tourism-setting-agenda Why? Because tourism has proven to make a world of difference to the people of the destination: - accounting for 235 million jobs, equating to 1 in 11 jobs worldwide (Source: UNWTO/WTTC) - providing US$ 6.6 trillion in economic contribution, representing 5% of global GDP (Source: UNWTO/WTTC) - Injecting significant, essential investment into the national economy - creating a strong, clear, competitive positioning for the nation in the global community - bringing the people of the destination around a shared sense of identity, as well as spirit of pride, purpose and community For this reason, each day of their fiscal year tourism leaders work hard, compete aggressively, budget carefully and face the critics, trying to secure a position ahead of the pack. With different strategies, different agencies, different media, different tools, and different tricks, the quest for results is intense: higher volumes of travelers, greater yield, less impact of seasonality, less budget wastage, more ROI.
Posted on: Sun, 08 Sep 2013 01:21:25 +0000