Guarantees? Hmm....interesting! YouTube to Offer Advertisers - TopicsExpress



          

Guarantees? Hmm....interesting! YouTube to Offer Advertisers Some Guarantees Marketers would be given audience guarantees if they make advance commitments on ad spending during the upfront selling period, The Wall Street Journal reports. Citing sources, the report says YouTube will guarantee to air ads across its channels until they reach a certain percentage of the target audience the marketer is trying to reach. The guarantees will apply to advertisers who reserve space in the best 5% of YouTube’s content across channels such as Beauty & Fashion, Comedy, Food, Music and Sports. Why This Matters: This could be incentive for some to move more dollars out of TV. Jordan Bitterman, chief strategy officer of media agency Mindshare, says the guarantees “will make it easier for chief marketing officers to feel more comfortable about moving ad budgets that weren’t earmarked for YouTube.” Source: Wall Street Journal
Posted on: Mon, 31 Mar 2014 20:35:53 +0000

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