HOW IS YOUR WEBSITE MEASURING UP? ~ WEBSITE ESSENTIALS THAT YOU REALLY NEED TO CONSIDER~ Have you been thinking about sprucing up your website? Do you often wonder if your website is doing you and your practice justice? Your website is your shop window and needs to engage, nurture, and drive the desire of clients to CONTACT YOU. Do you know there are 3 WEBSITE ESSENTIALS that are absolutely critical in motivating clients to contact you? They are: 1. Talking to the pain of the visitor to the website so that they understand you help people just like them. 2. Proof that you get results. Visitors need to see and feel that you get results. 3. A belief and confidence that you know what you are doing and provide a quality service. The perception of a possible client is critical and your website needs to drive a positive one. THE SURPRISE Did you know that 80% of the time price is not the main concern. The only time price becomes a major concern is if you are far too cheap. Of course for some, three figure pricing per session may be a tough call. I recommend you charge around £90 per session. BUT people pay for EXPERTS. Is it time you increased your pricing? DOES DESIGN OF YOUR WEBSITE MATTER? You are probably wondering if the website needs to look pretty. The answer is NO. A website of course needs to look professional BUT it also needs to align to the 3 essentials highlighted earlier. Make sure that you are measuring up to the essentials. WILL A WEBSITE UPDATE / REDESIGN COST YOU A LOT? Of course you are probably wondering if updating / redesigning your website will cost a lot. Well, remember it is about having a website that is functional, nurturing, and engaging. That is why at the Hypnotherapists & Coaches Business School we are at the moment offering a package to achieve this from just £595. Designing a website that attracts clients and is more likely to get them calling you is MOST important. Looking pretty is secondary. Running a hypnotherapy or coaching business is of course not just about ensuring your website is top notch. There are other marketing strategies you need to consider BUT getting your website spot on is the FOUNDATION for success. Those Hypnotherapists and Coaches that take action are always going to be the winners. Those that do nothing will remain status quo. DO YOU NEED A SPECIFIC QUESTION ANSWERING? Feel free to email me direct using hello@hypnotherapybusinessschool Best, Steve
Posted on: Sun, 22 Jun 2014 07:29:38 +0000
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