HOW ONLINE TIK IS MADE... FACEBOOK ADDICTS, KYK HIE....: Since its creation in 2007, Facebooks Data Science group has run hundreds of tests. One published study deconstructed how families communicate, another delved into the causes of loneliness. One test looked at how social behaviors spread through networks. In 2010, the group measured how political mobilization messages sent to 61 million people caused people in social networks to vote in the 2010 congressional elections. Many of Facebooks data scientists hold doctoral degrees from major universities in fields including computer science, artificial intelligence and computational biology. Some worked in academic research before joining Facebook. Adam Kramer, the lead author of the study about emotions, said in a 2012 interview on Facebooks website that he joined the company partly because it is the largest field study in the history of the world. Mr. Kramer, who has a doctorate in social psychology from the University of Oregon, said that in academia he would have had to get papers published and then hope that someone noticed. At Facebook, I just message someone on the right team and my research has an impact within weeks, if not days. Much of Facebooks research is less controversial than the emotions study, testing features that will prompt users to spend more time on the network and click on more ads. Other Internet companies, including Yahoo Inc., YHOO +0.72% Microsoft Corp. MSFT -0.24% , Twitter Inc. TWTR -1.05% and Google Inc., GOOGL +0.39% conduct research on their users and their data.
Posted on: Mon, 07 Jul 2014 11:55:22 +0000
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