HOW TO FIGURE OUT WHAT YOUR TRIBE WANTS—AND DELIVER IT, ON A SILVER PLATTER. If you’re hosting a party for a pack of five-year olds, paper plates are useful. The kiddies don’t care as long as they get their fingers sticky with cake, and YOU don’t have to do any of the washing up. Hey presto! But imagine my surprise a few weeks back when some friends and I paid a visit to a highly touted local pizzeria, only to find ourselves surrounded by frayed-old men in cowboy hats line getting their groove on to country music, plump old women dishing up birthday cake for anyone who’d take a slice, and pepperoni pizza slapped up on printed paper plates. The pizza was good, don’t get me wrong. It was just . . . paper plates? It’s a good analogy for the way you do business. D’you serve up your products or services on a silver platter . . . or on paper plates? Because I’m sure I don’t have to tell you that it makes ALL THE DIFFERENCE. Of course, it helps to know a thing or two about your tribe in the first place. And that’s what I talk about in the inaugural issue of Designed2Flourish. Read How to figure out what your tribe wants—and deliver it, on a silver platter in the FREE digital magazine: buff.ly/16yGbUO
Posted on: Tue, 05 Nov 2013 22:10:22 +0000
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