Had to post this for two reasons, one because I love coca-cola, and two, because this sounded really familiar… SURGE will be sold on Amazon, which represents the first time a Coca-Cola product has been sold exclusively through an online retailer. SURGE’s relaunch will also be an experiment in social media marketing for the brand, since they said they will not invest in any traditional marketing for this product. Using social media marketing instead of traditional advertising, and you buy the drinks online? Welcome to the 21st century!
Posted on: Mon, 15 Sep 2014 22:04:37 +0000