Hallmark Card Industry, knows who their target audience(customer) is; does the USPS know who their customers are? “Our primary customer today is someone who’s been using our product for years and years,” says Paul Barker, vice president and general manager of Hallmark’s digital division. “But most people think of Hallmark today because of the presence we have in the analog space ... We don’t have a lot of presence in the digital space.” Hallmark’s analog presence is unmistakable in Kansas City, Missouri, the site of its world headquarters. It’s the city’s third-largest employer, and owns one of its largest expanses of commercial real-estate, a glimmering white hotel and office complex known as Crown Center.
Posted on: Thu, 05 Sep 2013 10:39:14 +0000
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