Harding Luther Lawrence (July 15, 1920-February 16, 2002) was the former Executive Vice President of Continental Airlines and then President and Chairman of Braniff International Airways, the Dallas, Texas, based carrier. Lawrences bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but one of the last legendary Titans of aviation. While at Braniff International Airways, Harding Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly and imaginatively painted planes. Harding Lawrence grew up in Gladewater, Texas. His father, Muncey Luther Lawrence (November 15, 1988-March 12,1954) was a school teacher and a Christian Church minister in Perkins, Oklahoma and Gladewater. His mother, Helen Beatrice Langley Lawrence (December 6, 1897-November 23, 1968) managed the Lawrence Hotel in Gladewater. (see attached picture of the Lawrence Hotel as it looks today, Jan. 2014, located in the 200 block of South Dean). Lawrence attended Gladwater High School, graduating two years early, but with a less than a stellar academic record. He then attended Kilgore Junior Collegewhere his grades earned him membership in an academic honors group. He then attended the University of Texas at Austin, where he obtained a Bachelor of Business Administration in 1942
Posted on: Thu, 30 Jan 2014 02:54:48 +0000
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