Harris Moran Seed Company’s Harris Moran Seed Company’s 2013 Melon Field Day in Yuma, Arizona exhibited great turnout from industry professionals throughout the Melon Supply Chain, with contingents from both the United States and Mexico. The event facilitated an excellent platform for the discussion of new products, market dynamics, industry challenges and consumer trends. Living up to its promise of “Bringing the real flavor faster,” the ORIGAMI Melon Class was the highlight of the event. HM showcased a multitude of new ORIGAMI variants in their product pipeline that will soon join the original ORIGAMI variety in providing consumers with unique, flavorful cantaloupes throughout the growing season. ‘This will allow producers to cultivate this type of melon throughout the entire growing season, allowing consumers to have the best eating quality from May to October,’ said Yoav Mendel, Product Manager for Melon. Another spectacle of the event was MELOSSO, a main season honeydew in the San Joaquin Valley and fall product for Arizona. MELOSSO features remarkable fruit uniformity and significant yield advantage. It has a smooth shell, vigorous plant and nice internal quality – good firmness, high Brix and a sweet flavor profile. ‘The event was well received by participants across the board,’ said Mendel, ‘and HM will continue to host these collaborative events to strengthen our partnerships with key industry players in order to help facilitate growth in their respective businesses’. At Harris Moran, a vegetable seed company, we are dedicated to meeting local needs through global diversity and committed to innovation inspired by worldwide partnerships in the scientific, industrial, and commercial fields. In 2008, Harris Moran Seed Company (USA) and Clause (France) were grouped together under the HM.CLAUSE Business Unit of Limagrain. HM.CLAUSE generated Euros 234 million in annual sales (US$ 300 Million) in 2012 and employs more than 1,500 people full time located in over 15 countries around the world. Its investments in Research and Breeding represent 15% of annual sales. The organization coordinates breeding for 23 species with over 350 people actively engaged in research and development activities. HM.CLAUSE is one of the Business Units of Limagrain, an international agricultural co-operative group, specializing in field seeds, vegetable seeds and cereal products. Founded and managed by French farmers, Limagrain is the 4th largest seed company in the world. May 2013 Harris Moran unfolds unique Origami cantaloupe across the South West - Game changing melon for the Western United States market offers early maturity with unparalleled taste Harris Moran, a worldwide leader in vegetable seeds, and a member of the HM.Clause Business Unit inside the Limagrain vegetable seed division, today announced the increased availability of Origami – the latest cantaloupe in a long line of varietal successes from a company known for its quality, reliability, and market innovations in melons. Origami combines remarkable plant vigor and excellent internal fruit quality, with an exceptional taste rarely seen this early in the season. “Consumers continue to demand great tasting cantaloupe earlier and earlier in the season, “said HM.Clause Melon Product Team Manager Denis Balen. “These demands have driven seed producers to work hard to combine a great tasting product with early maturity. We think Origami gives consumers the best of both worlds and we look forward to working with our customers to get these great tasting melons into their hands.” Introduced in small volumes last year, Origami saw great success in the entire operator production chain. Growers appreciated its robustness and adaptability to open-field crops; buyers prized this varietys excellent fruit quality and its extended shelf life, and consumers enjoyed its delicious, mouth-watering flavor. This year looks to be an even bigger success. Harvested from the beginning of May, Origami is the ideal melon to begin the growing season with. Its unique ability to combine great taste, with early availability will ensure the popularity of this variety for years to come. Origamis first harvest has begun in Arizona and Southern California, and will continue through the beginning of July in areas further north. For more information on how to get Origami, or any of Harris Moran’s other world-class melon varieties, contact Meir Peretz, Western US Sales Manager Harris Moran [+1 (760) 895 5899 – meir.peretz@hmclause] or visit our website at harrismoran. At Harris Moran, a vegetable seed company, we are dedicated to meeting local needs through global diversity and committed to innovation inspired by worldwide partnerships in the scientific, industrial, and commercial fields. In 2008, Harris Moran Seed Company (USA) and Clause (France) were grouped together under the HM.CLAUSE Business Unit of Limagrain. HM.CLAUSE generated Euros 234 million in annual sales (US$ 300 Million) in 2012 and employs more than 1,500 people full time located in over 15 countries around the world. Its investments in Research and Breeding represent 15% of annual sales. The organization coordinates breeding for 23 species with over 350 people actively engaged in research and development activities. HM.CLAUSE is one of the Business Units of Limagrain, an international agricultural co-operative group, specializing in field seeds, vegetable seeds and cereal products. Founded and managed by French farmers, Limagrain is the 4th largest seed company in the world.
Posted on: Wed, 20 Nov 2013 06:05:47 +0000