Hat tip to Paula Wood for the thought-provoking share of this idea - TopicsExpress

Hat tip to Paula Wood for the thought-provoking share of this idea of marketers needing to share ones narrative rather than simply engaging in conversation: When people identify with some thing—when they feel something is part of them—the brains medial prefrontal cortex is activated, a brain region involved with self-definition. In the case of product marketing, the product is felt to fit into the picture a person has of herself or himself. A reverie about self is provoked in which a self-referring narrative envelops the product. fastcocreate/3039565/for-success-in-social-media-conversation-is-not-enough-you-need-narrative/

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