Havas Worldwide Zurich / Geneva wins pitch for 2015/2016 central Switzerland Tourism campaign With the aim of strengthening the ad- step appearance Switzerland Tourism Agency had conducted a pitch in the fall of 2014. Havas Worldwide Zurich / Geneva will shape the communications and advertising strategy of Switzerland Tourism from the beginning of 2015 . The main reason for the choice had been the international expertise of Havas Worldwide and presented as part of the pitch creative concept according to a press release by Switzerland Tourism . Havas Worldwide Zurich / Geneva replaces the Zurich Spillmann / Felser / Leo Burnett (later Leo Burnett Switzerland ), which was responsible for the advertising campaigns of central Switzerland Tourism since 2005 and the well-known advertising figures Sebi and Paul. The first Switzerland Tourism campaign full-service agency, with 70 employees, will begin in the Winter of 2015/2016. Translated from: bit.ly/1IDPlhV
Posted on: Mon, 12 Jan 2015 08:59:13 +0000
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