Have you head of Guerrilla Marketing? Coca-Cola, the leading soft drink company used this technique! Read on to know what it is and dont forget to watch the Coca-cola Open Happiness video featuring Guerrilla Marketing. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. Levinson comes from a background as the Senior Vice-President at J. Walter Thompson and Creative Director and Board Member at Leo Burnett Advertising. The goal of Guerrilla Marketing is to use unconventional tactics to advertise on a small budget. During this time, radio, television and print were on the rise, but consumers were growing tired. Levinson suggested that campaigns need to be shocking, unique, outrageous and clever. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. youtu.be/lqT_dPApj9U
Posted on: Mon, 27 Oct 2014 13:36:36 +0000
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