Head, Consumer Insight (Research) at A Strategic Communication Company: We are Nigeria's premier perception management consulting firm that provides solution to clients’ positioning issues and ancillary marketing communication challengesThe CandidateShall be responsible for applying strong analytical and core...We are Nigeria's premier perception management consulting firm that provides solution to clients’ positioning issues and ancillary marketing communication challengesThe CandidateShall be responsible for applying strong analytical and core research skills, developing insights and making recommendations to ensure company maximizes the benefit of our research for customers.Shall ensure company has a strong understanding of the external consumer environment and understands its own clients/customers.To deliver original research to campaigns and content that fits the organisation’s strategic objectives.Develop and design research options; provide strategic input to business projects; generate and present research insight including strategic implications for thecompany.Develop, plan, manage and deliver an annual programme of research and internal communications to help company’s understand its customers and the external consumer environment to support management in strategic and tactical decision making.Provide consulting and participate in strategic planning activities across organisations as the ‘voice of the consumer’ and to guide the appropriate use and interpretation of data.Provide regular reviews and feedback to management to develop all aspect of performance.To collaborate and deliver results and insights to all parts of the organisation.To manage company’s research requirements within allocated budget and business processes.To provide management with information that informs the development of business strategy to guiding innovation and audience insight. dlvr.it/8BvqtM
Posted on: Thu, 22 Jan 2015 22:32:57 +0000
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