Hello Friends! If you have been wanting an explanation of how the Cash Mob, & more specifically, the Cash Mob Perk Card, works this is for you: You may have seen the Cash Mob logo on doors and windows all over Rome and have wondered what exactly this could mean. A simple explanation is this: CASH MOB ROME provides SUPPORT & EXPOSURE for our local businesses and this is accomplished a few different ways. First, if you have “Liked” our page on Facebook and have selected to “Get Notifications,” then you already see our weekly posts. Every Sunday evening, we have a drawing and randomly select 3 local businesses. The businesses in the drawing have been nominated by the public and remain there until they are selected. Those 3 businesses become the “mob targets” of the week and Romans are encouraged to visit those locations and ideally, do a little shopping. We understand that, if a salon or a karate dojo is selected, for example, you may not have a need to visit them that particular week, but the EXPOSURE the drawing provides for those businesses highlights them for another time when you may be seeking those services. The key word is HIGHLIGHT. We feel there are many businesses here in Rome that go unnoticed, so we have taken it upon ourselves to bring them to your attention and we believe our weekly drawing accomplishes that. However, we felt we could do even more. This is where the CASH MOB PERK CARD comes in! The program was launched in May 2014, with 45 local businesses offering discounts. For the 2015 card, we are already expecting upwards of 65 participating businesses, raising the VALUE of the card exponentially. With 65 businesses each offering a variety of discounts on products and services, and many offering percentage discounts without restrictions, it is difficult to accurately quantify the card’s value, but it is quite significant. The CASH MOB PERK CARD can be used over & over again until it expires Dec 31, 2015, and since the 2015 card will be released in November 2014, the holder of the new card will receive 2 bonus months of shopping savings! The 2015 cards will sell for $10 each, although non-profit organizations are able to sell them for a “minimum donation of $10,” which will hopefully encourage some people to generously pay extra, knowing that ALL OF THE PROCEEDS benefit that particular charity. When the card is sold in stores, a portion of the sale of the card is promised to a local non-profit of the business owner’s choosing. This charitable component is the reason for our motto: “Mob Your Heart Out!” The wallet-sized CASH MOB PERK CARD and the accompanying brochure, complete with all of the store and discount details, are printed by the students of NYS School for the Deaf print shop program, under the guidance of a trained instructor. This opportunity provides the students with experience and valuable skills they can take with them when they graduate. For this reason, the print work for the perk card is done AT COST (.45 each) and businesses and non-profits are billed directly by the work-study program. THE BOTTOM LINE: The CASH MOB PERK CARD initiative is a WIN-WIN-WIN!! • It is a WIN for CUSTOMERS because it provides valuable incentives to SHOP LOCALLY! • A WIN for local BUSINESSES because it provides the potential for a greater volume of walk-in traffic, an additional stream of revenue if the cards are sold in-house, and more people will SHOP LOCALLY! • And it is a WIN for local NON-PROFITS because it helps them to raise funds, bring greater exposure to their organization, and it helps them to educate the public on the importance of SHOPPING LOCALLY! WHY SHOP LOCALLY? For every $100 spent at a locally-owned business, $73 remains in the local economy & $23 leaves. Compare that to the same $100 spent at a non-locally owned business, where $43 remains and $57 leaves. Local eateries return nearly 79% of revenues to the community, compared to 30% for chain restaurants. “When profits stay local, it increases the community’s wealth, tax revenue & standard of living. Small businesses are the BACKBONE of the economy. They are local people serving local people and are generally committed to staying there & raising their families.” (Information from civiceconomics) We are so excited that you have expressed an interest in the Cash Mob program because it means you want to see your city improve economically, and we will do whatever we can to assist you in that mission. Shopping locally as often as possible is one of THE EASIEST things we can each do to help our city grow & prosper. By simply making a few extra purchases in Rome each month, we can work together to really make some big changes around here. We are so glad you are interested in joining us! If any questions remain, please DO NOT HESITATE to reach out to us. And remember… “Like” Cash Mob Rome on Facebook and select “Get Notifications” from the drop down menu! Sincerely, Lori & Kerr
Posted on: Sat, 27 Sep 2014 23:05:46 +0000
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