Hello Happiness is a truly brilliant ad campaign! Lets see whats going on here: normally migrant workers in Dubai pay up to $0.91 per min to call home with an average income of $6 per day -> expensive-> call ONCE A WEEK/ other possible ways(internet, promotional international phone call pk). Now with Coke Phone Booth, they only pay 54c for a bottle to get a free 3 mins phone call. u can clearly see in the video a man with his bright happy face said Ive saved one more cap, so i can talk to my wife tmr. It means theyre willing to buy a coke everyday (even more than one cause as u may know coke is a wonderful- addictive soft drink) to get a phone cap -> 0.54 * 7=$3.78 per week (=1/10 their income, if 2 bottles per day -> 1/5 their income-> OMGodness @@) ==> gain low-income consumers who werent ready to drink coke before & make them spend 10 percent of their income within their satisfaction. Welldone Coke!
Posted on: Thu, 14 Aug 2014 08:12:36 +0000
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